‘D’ is for Danish design (not pastry in this instance!)
What is Danish design?
Denmark, along with Sweden and Finland, were at the heart of the Scandinavian design movement which emerged in the early 20th century. Its style of arts and crafts rivalled that of the more elitist trend of Art Noveau.
It reached international recognition when the Lunning Prize was awarded to outstanding Scandinavian designers between the years of 1951 and 1970.
A guiding principle of Scandinavian design is to establish harmony with one’s environment and to create things made to last. It seeks to compliment the art of living well by promoting a simple home environment that is filled with quality items and enhances an unencumbered lifestyle devoid of excess consumerism.
In recent years these qualities have been embraced by homeowners and, as a consequence, mid-century furnishings and styling have become extremely popular. Names that immediately come to mind are those of Hans Wenger and Arne Jacobsen. Both have designed iconic chairs that are still much loved today and work well in many different interiors.
Hygge, (pronounced hoo-gar), is another Danish concept that has become very popular in the UK in recent years. It is defined as ‘a quality of cosiness and comfortable conviviality that engenders a feeling of contentment or well-being (regarded as a defining characteristic of Danish culture)’. As winter approaches the idea of hunkering down in a calm and peaceful environment is ever more appealing. Think log burning stove, candle lit room, sheepskin rugs and muted tones to achieve the look.
Get The Look
To get the look scour fairs such as Arthur Swallow Antique & Home Show and the Sunbury Antiques Market at Kempton Park. These are great places to acquire original pieces.
Well known High Street brands that have adopted the Scandi look and feel are Neptune, Cox & Cox, and Bo Concept.
Neptune not only promotes the look but also the quality that underlies the design. Their adverts clearly state that “good design never grows old” – “Some furniture is made for the here and now. Some is built to stand the rest of time. At Neptune, we believe that the best can do both”. In this day and age I think that that is a great philosophy to adopt.
If you would like help designing your interior I would love to hear from you. In the meantime here are some useful links to help you on your way.